Author Archives: Jeff

Where Do Your Customers Socialize?

Posted on July 27, 2010 by Jeff

Deciding where your business needs to participate in Social Media has everything to do with your customers.  And for the most part, that’s recently gotten a whole lot easier to determine. Vincenzo Cosenza has created a 2010 World Map of … Continue reading →

Posted in Social Media In Business | Leave a comment

Twelve Blogging Mistakes to Avoid

Posted on June 2, 2010 by Jeff

1. No Custom Domain Name for Blog. Don’t end up with a URL like mycompany.blogger.com. What to do: Get your own domain name and make sure it’s set up properly at your blogging platform of choice. My tip is to … Continue reading →

Posted in Slider, Social Media In Business | Leave a comment

With Check-Ins Becoming Ubiquitous, Who Will Rule?

Posted on May 18, 2010 by Jeff

The hottest check-in play of the moment isn’t Foursquare (though its my personal favorite). It’s Monopoly-like MyTown from Booyah. More clout was recently thrown their way: Jim Breyer of Accel Partners, a Facebook and Walmart board member, is joining their … Continue reading →

Posted in Social Media In Business | 3 Comments

Facebook Page Updates

Posted on April 20, 2010 by Jeff

Fan Pages Facebook users are now going to like pages instead of become a fan of them. I’m updating my clients’ customized landing pages to reflect the change in terminology. You may want to do the same. Functionality hasn’t changed … Continue reading →

Posted in Social Media In Business | Leave a comment

Location Based Social Media Boom For Small Business

Posted on April 13, 2010 by Jeff

Location based Social Media applications have the greatest potential to benefit small business.  Why? Services like Foursquare, and (shortly) Facebook, bring what’s happening in your immediate vicinity to life. These location-based apps let users “check in” (using their mobile phone) … Continue reading →

Posted in New Trends | Leave a comment

QR Codes Meet Social Media

Posted on March 22, 2010 by Jeff

There’s a seemingly obscure technology called QR that will be quickly making its way to the forefront. QR:  Bar codes, with a big difference. QR codes are read by your mobile phone’s camera. Without needing to type in any information, … Continue reading →

Posted in New Trends | Leave a comment