Author Archives: Jeff
Movies Gone Word of Mouth
The trailer for Paranormal Activity 2 caught my attention as the most recent example of just how Social Media is changing the marketing of motion pictures. This new film comes hot on the heals of its most…
Mobile Apps Create Local Travel Business Opportunities
Mobile phone applications are providing a new opportunity for sellers of all travel related products and services, as well as to resellers.
Consider Priceline as one example. They just reported a two week sample of booking activity…
Where Do Your Customers Socialize?
Deciding where your business needs to participate in Social Media has everything to do with your customers. And for the most part, that’s recently gotten a whole lot easier to determine. Vincenzo Cosenza has created a 2010 World…
Twelve Blogging Mistakes to Avoid
1. No Custom Domain Name for Blog. Don’t end up with a URL like mycompany.blogger.com.
What to do: Get your own domain name and make sure it’s set up properly at your blogging platform of choice. My tip…
With Check-Ins Becoming Ubiquitous, Who Will Rule?
The hottest check-in play of the moment isn’t Foursquare (though its my personal favorite). It’s Monopoly-like MyTown from Booyah. More clout was recently thrown their way:
- Jim Breyer of Accel Partners, a Facebook and Walmart board member,
…
Facebook Page Updates
Fan Pages
Facebook users are now going to like pages instead of become a fan of them. I’m updating my clients’ customized landing pages to reflect the change in terminology. You may want to do the same.
Functionality hasn’t…