Author Archives: Jeff
Location Based Social Media Boom For Small Business
Location based Social Media applications have the greatest potential to benefit small business. Why?
Services like Foursquare, and (shortly) Facebook, bring what’s happening in your immediate vicinity to life. These location-based apps let users “check in” (using their…
QR Codes Meet Social Media
There’s a seemingly obscure technology called QR that will be quickly making its way to the forefront.
QR: Bar codes, with a big difference.
QR codes are read by your mobile phone’s camera. Without needing to type in any…
Small Business Social Media Doubled Last Year: What about your company?
Social Media use by small businesses in the United States jumped from 12 percent to 24 percent last year. Half of the 500 owners surveyed, however, say it’s taking more time than expected to use Social Media effectively.*
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Use Google Listings With Social Media
Many businesses overlook the opportunities for free yet valuable advertising available in Google and Google maps search results. This isn’t simply your name and address, but can include photos and videos, directions, hours, printable and mobile coupons, where to park,…
Foursquare Is Changing Marketing
Location aware applications have been permeating Social Media. The technology has been arriving in various products, some of the more interesting of which include Gowalla, Yelp, and Foursquare.
To understand its business application you must first understand the game. Here’s…
Facebook Fan Pages: 10 Ways To Not Get Hidden
A Facebook fan page for your brand has become nearly as standard today as a web site was ten years ago. How to make a fan page produce results for your business is a completely separate and far more elusive…