Author Archives: Rob
Back to Basics: Comment Strategy
Has this ever happened to you: You spend time writing a fantastic article on your website and then no one (or very few) take time to comment?
It can feel like you’re the last person asked to dance or…
Dealing With Social Media Criticism, Kudos and More
“Listening” and responding to what’s being said about you, your company or brand on-line is a major component to effective Social Media. Last week I wrote about 6 Free Ways to Listen. Today I’m going to help you plan…
Social Media Palaver: 6 Free Ways To Listen
People are talking about your company and brand in Social Media; with or without your knowledge or participation. It’s old fashioned word of mouth meeting modern day technology.
What used to be said between two people at the water fountain…
Print Media Takes A Hit With Social Media
Social Media is a mixed blessing for print media employees. One example is Britain’s Guardian Newspaper.
Faced with a deficit they have announced plans to halt production on several weekly newspapers and replace them with on-line editions.
In…
Time to Commit: 2010 Will Be Social Media Breakout Year
An Inc. 500 study conducted by University of Massachusetts Dartmouth shows that fast-growing companies are heavily focused on Social Media sites like Twitter and Facebook.
It further indicates that these elite businesses believe that Social Media is a…
Still Afraid of Social Media?
If you’re skeptical about Social Media, you aren’t the only one. Here are some of the common knee-jerk reactions I’ve heard.
1. It’s a big waste of my employees’ time.
Well, if marketing is a waste of your…