Has this ever happened to you: You spend time writing a fantastic article on your website and then no one (or very few) take time to comment?
It can feel like you’re the last person asked to dance or to be chosen for the team. You’ve put yourself out there and no one seems to want to engage with you.
Here are my top 7 tips to increase comments to your site and how to use them to drive traffic.
1. Don’t take it personally even though you will. Consider this an opportunity for change.
2. End each post with an Open Ended Question: Be creative. Don’t just say, “What’s Your thinking?” Ask your readers to share their experience or expertise.
3. Be opinionated in your content. Sometimes it’s better not to straddle the fence. State how you feel and your readers can voice their approval or disapproval.
4. Respond to comments. When people do comment be sure you acknowledge each one personally in the thread. That way they know you’re listening and you’ll distinguish yourself and your brand.
5. Comment on other sites. Leave an interesting comment on another site, preferably one of high profile. If you’re not sure how popular a site may be, download SEO for Firefox to see their traffic. Try to be one of the early comments on a post to get more attention.
6. Put together a list of sites to test and to follow (preferably in an RSS reader). That will help make it easy to find related posts on which to comment.
7. Comment by way of links to your own content. This drives readers further into your valuable content and deepens their interest in your site. Do this (a) in the body of your posts, (b) in comments you subsequently write on your posts, and (c) on other sites, in order to derive maximum value.
What’s your biggest issue with comments?
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