1. No Custom Domain Name for Blog. Don’t end up with a URL like mycompany.blogger.com.
What to do: Get your own domain name and make sure it’s set up properly at your blogging platform of choice. My tip is to stay away from domain registration sites like godaddy.com during the selection process, as they sometimes nab the URL’s you’re looking for. Instead just Google URL’s you are interested in and see if they are in use. If they aren’t, there’s a good chance you can get them.
2. No Integration with Facebook and Twitter.
What to do: Incorporate a Facebook Like button and Twitter Re-Tweet on your blog posts.
3. RSS/Email Subscription Buttons Missing. Display prominently at the top of your sidebar to allow readers to receive your feed in a reader or by email.
What to do: Set up Google’s Feedburner subscription services.
4. Posts Lack Headline Mentality.
What to do: Make sure you immediately capture the reader’s attention and make them want to read your content. Use keywords that describe your business.
5. Posts are not easy to share. Make it easy for readers to socialize your content.
What to do: Implement ShareThis or AddToAny in addition to Facebook/Twitter.
6. No testing across browsers. Content may work well in one but not in others.
What to do: Test on Internet Explorer, Firefox, Chrome. Try testing using Browsershots.
7. Too Many Categories and No Easy Way To Search. Make it easy for readers to find content you’ve written.
What to do: Have a search box near the top of site and limit your categories.
8. No Statistical Data. You need to know where your readers are coming from, what they are reading and how much time spent on your site.
What to do: Implement Google Analytics.
9. Frequent Commenters Are Not Rewarded. You want people to engage with you and leave comments on what you’ve written. Don’t forget to engage with comments and thank people.
What to do: Allow people who comment to link to their blog. Create a recent comment feature in your sidebar.
10. No About Us/Contact Form. Readers want to know who is writing the blog and how to make contact.
What to do: Implement About Us page. If you do not want to reveal your email address use a custom contact form like EmailMeForm.
11. Blog Has No Back-Up. What would happen if all your content and work was lost?
What to do: Implement a database backup appropriate for your blog platform. Implement a visual backup too, which has many uses, such as HTTrack.
12. Content Can’t Be Found. Learn about Google Webmasters and implement an XML site map.
Comments.
Subscribe to our updates.