Category Archives: Social Media In Business

When you publish website articles that end up in people’s RSS feeds, be that in GoogleReader or in emails, here are my top suggestions to keep your readers coming back:

1. Use a great title. I scan the titles in…

Here are six ideas for getting the most buzz from your Social Media.

1. Put the customer first.

Use Google Analytics to see what posts and topics have the most views on your website. Survey your readers to better understand…

The trailer for Paranormal Activity 2 caught my attention as the most recent example of just how Social Media is changing the marketing of motion pictures. This new film comes hot on the heals of its most…

Mobile phone applications are providing a new opportunity for sellers of all travel related products and services, as well as to resellers.

Consider Priceline as one example. They just reported a two week sample of booking activity…

Time Magazine reported in May that Foursquare made their list of the top 50 worst inventions. I disagree and believe it hasn’t reached full potential.

Foursquare has taken the lead in showing businesses how to successfully use…

Chances are that most of your customers use Facebook. With a half billion users world-wide it’s become the place to promote your business with a Fan page.

Back to Basics: You need a personal profile first. If you’re a sole…