These are the golden rules that exist in social media participation and remain at the top of my list.
Over Labor Day weekend, I started reviewing the people and businesses I follow on Twitter, Facebook, RSS and in email updates. My purpose in doing so was to clear out accounts that were no longer active.
I was surprised to find that at least one-third had stopped publishing in Social Media.
What happened?
My observation is that some people started as a result of media hype but never understood what they were doing or how to make social media work. Businesses may not have determined the best way to engage with clients in Social Media and how to use statistics to follow results.
To make social media work, you need to work it.
1. Write consistently.
“Start as you intend to continue.” This is an antique adage, but is as true here as anywhere. If you don’t write regularly how can you build loyalty and relationship with your readers?
2. It’s a race and you need to set a pace that works.
Consider what you can can do within reasonable constrains of time and resources. My advice is to begin with a blog and comment regularly on others. Then as time permits add other resources like Twitter and Facebook.
3. Stay true to your brand.
Be unique and people will notice. Be relevant. Don’t mix personal messages with your business.
4. Divide and conquer.
If there’s more than one person can do, consider sharing the work with others or volunteers.
5. Honor and give time for each of your Social Media points of presence.
If you can’t keep up, you’re in too many places. Find the right tools and messages that fit your business and brand.
6. Don’t quit before the race is over.
Remain engaged to build loyalty and use tracking mechanisms to see results. If it’s not working, ask why. Social Media is a great way to survey your followers for advice.
Don’t Be A Social Media Dropout
These are the golden rules that exist in social media participation and remain at the top of my list.
Over Labor Day weekend, I started reviewing the people and businesses I follow on Twitter, Facebook, RSS and in email updates. My purpose in doing so was to clear out accounts that were no longer active.
I was surprised to find that at least one-third had stopped publishing in Social Media.
What happened?
My observation is that some people started as a result of media hype but never understood what they were doing or how to make social media work. Businesses may not have determined the best way to engage with clients in Social Media and how to use statistics to follow results.
To make social media work, you need to work it.
1. Write consistently.
“Start as you intend to continue.” This is an antique adage, but is as true here as anywhere. If you don’t write regularly how can you build loyalty and relationship with your readers?
2. It’s a race and you need to set a pace that works.
Consider what you can can do within reasonable constrains of time and resources. My advice is to begin with a blog and comment regularly on others. Then as time permits add other resources like Twitter and Facebook.
3. Stay true to your brand.
Be unique and people will notice. Be relevant. Don’t mix personal messages with your business.
4. Divide and conquer.
If there’s more than one person can do, consider sharing the work with others or volunteers.
5. Honor and give time for each of your Social Media points of presence.
If you can’t keep up, you’re in too many places. Find the right tools and messages that fit your business and brand.
6. Don’t quit before the race is over.
Remain engaged to build loyalty and use tracking mechanisms to see results. If it’s not working, ask why. Social Media is a great way to survey your followers for advice.