A Facebook fan page for your brand has become nearly as standard today as a web site was ten years ago. How to make a fan page produce results for your business is a completely separate and far more elusive matter.
Fans are choosing to hide fan pages because their news feeds are being inundated. There is a plethora of content from profiles and pages. This is a serious and fast-growing problem for fan page owners, and current analytic data available to page administrators does not let you know how many of your subscribers are hiding your content.
Here are my tips to keep fans coming back for more.
1. Create a custom landing page that will be presented only to new visitors before they become fans.
- Create clear, compelling reasons to become a fan.
- Lay out what fans can expect from your fan page.
2. Reinvent. Provide ongoing reasons to remain an active fan. This can include promotions, exclusive previews, coupons, etc.
3. Keep it engaging. Rehashing what you post elsewhere won’t cut it. Add videos, photos, encourage fan participation through contests, polls, surveys.
5. Integrate your fan page with other platforms including blog, website, twitter, etc. Advertise and promote your fan page to get it found
6. Make it a useful ongoing resource that fans won’t want to miss. A place to ask questions and do things they can’t do elsewhere.
7. Write fresh regular quality content. Set your schedule and keep with it. Many fan pages just get forgotten.
8. Review Facebook’s Insights (analytics) to help see if your page success is waxing or waning. Insights is getting better and will likely get a much needed major makeover soon.
9. Use Facebook events. Whether in person or online events, it’s a great way to keep your page relevant and promote its distribution by your fans throughout their network.
10. Look at other fan pages and see what you like and don’t. Look within and outside of your industry. What makes you hide others’ fan pages?
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