There’s an exciting new analytic program that’s come to Twitter. And knowing just how you’re doing on Twitter is critical feedback for one of Social Media’s top tools. Klout is about to make that job a lot easier.
Klout takes data from your tweets, who you follow and who follows you. It looks at how people engage with your content. In total Klout looks at 25 variables from engagement, reach, velocity, to demand, network strength and activity.
Klout measures your overall influence on Twitter. It also takes your every tweet and shared link and analyzes them to find relevant keywords and generate user-associated tags. Klout then looks at tag usage frequency (including replies and retweets) and calculates your topic-specific performance.
Log in to Klout using your Twitter credentials, and give it a little time to analyze your Twitter accounts.
The results are creatively displayed on five pages: summary, stats, content, network and influence tracker.
Check it out and let me know your thoughts. At the least, I believe you’ll find it fascinating and insightful. It got me thinking more about those people who are most influential in moving my messages around the Twitter-sphere.
