It’s a challenging time for agents in today’s housing market. A recent survey of 1300 real estate agents and brokers nationwide listed Facebook and Blogging in their top ten marketing strategies.
Here are some of our ideas for those starting out, are new to this technology, or need a little boost.
Real Estate Blog
First, keep it current.
If I go to your blog and don’t see a post in several months my initial thought is you’re not actively pursing customers. You’re also not doing yourself any favors as frequent relevant posts directly correlate with getting found in Google search.
For content strategy incorporate your local area, food and culture.
Make yourself an expert resource for your community. Whatever you write, keep the paragraphs short so they can be easily scanned.
Videos are great too but keep them under a minute.
Showcase an event in your community or a home you have just listed.
Read our recent post on how to use your profile for personal and business use.
- Set up a category for clients so you can communicate directly with them.
- Make sure your blog and Facebook page link to each other.
- Use the Note function which can include photos and be easily shared.
- Pick topics that can engage customers and be sure you join in the conversation.
- Increase your reach with Facebook ads where you can set your own price.
Social Media can open more opportunities to increase sales and leads. If you’re a real estate agent who has adopted Social Media, we’d enjoy hearing how it’s working for you.
