Comments on: Social Media: The Corporate Ship Has Sailed http://techspokes.com/social-media-the-corporate-ship-has-sailed/ Sat, 29 May 2010 13:08:37 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Skip Shuda http://techspokes.com/social-media-the-corporate-ship-has-sailed/comment-page-1/#comment-14 Skip Shuda Fri, 06 Nov 2009 10:32:09 +0000 http://techspokes.com/?p=146#comment-14 Jeff - thanks for the business roundup and emphasizing the need for a good, corporate-wide Social Media strategy. The inquiry into good examples of B2B use of Social Media has been showing up in my circles lately. I see here good uses here including product feedback, product innovation, sales and credential building. Michael - I wonder if you or Jeff have any good ROI case studies available for B2B businesses and how they use Social Media. That seems to be the other critical question I'm being asked ... \can you PROVE it is useful in terms of ROI?\ Many thanks! Skip Jeff – thanks for the business roundup and emphasizing the need for a good, corporate-wide Social Media strategy. The inquiry into good examples of B2B use of Social Media has been showing up in my circles lately. I see here good uses here including product feedback, product innovation, sales and credential building.

Michael – I wonder if you or Jeff have any good ROI case studies available for B2B businesses and how they use Social Media. That seems to be the other critical question I’m being asked … \can you PROVE it is useful in terms of ROI?\

Many thanks!
Skip

]]> By: Michael E. Rubin, Blog Council http://techspokes.com/social-media-the-corporate-ship-has-sailed/comment-page-1/#comment-6 Michael E. Rubin, Blog Council Wed, 14 Oct 2009 15:59:21 +0000 http://techspokes.com/?p=146#comment-6 Hi Jeff, I could not agree with you more how important it is to enlist support within an organization at multiple levels. The good news is that obtaining buy-in is not the foregone "no" it was even five years ago. Part of the work we're doing with the Blog Council is to make it easier to obtain that support by proving there is a bottom line, results-driven ROI to be had when it comes to social media at the corporate level. It's cheaper, easier, and builds you allies in the middle of a downturn -- right when you need them the most. Cheers, Michael ---- 312-932-9000 / michael@blogcouncil.org / twitter: merubin I am a Blog Council employee and this is my personal opinion. Hi Jeff,

I could not agree with you more how important it is to enlist support within an organization at multiple levels. The good news is that obtaining buy-in is not the foregone “no” it was even five years ago. Part of the work we’re doing with the Blog Council is to make it easier to obtain that support by proving there is a bottom line, results-driven ROI to be had when it comes to social media at the corporate level. It’s cheaper, easier, and builds you allies in the middle of a downturn — right when you need them the most.

Cheers,
Michael

—-
312-932-9000 / michael@blogcouncil.org / twitter: merubin
I am a Blog Council employee and this is my personal opinion.

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