Traditional media is fragmented with shrinking viewership. I recently wrote about the decline of print media here on Techspokes.
Now is the time to be your own PR agent and take your message directly to your customers. Every company needs to be a media company, telling their story through web sites, social media, video, and mobile.
Take this opportunity to engage with your customers. You can achieve more credibility and reach. Here are some things you can do:
1. Allot one hour per day for Social Media.
Read our strategies for using your time effectively. Enlist your employees’ participation using our Social Media guidelines. If you think it’s a waste of their time read my post before you decide.
2. Plan ahead.
Establish your goals, then develop strategies and campaigns just as you would in any marketing program. Read our nine ways to stay competitive.
3. Measure your performance, successes and failures.
We recently shared the keys to success on blogs, Twitter and Facebook. To decrease the chance of failure, we offered 12 blogging mistakes to avoid.
4. Target your content for your specific audience.
As an example, we recently wrote about marketing to the 50 and above audience. If you’re not sure of your target, do an informal poll on your blog to get reader input.
5. Build relationships and credibility.
Network. Find ways to add value to conversations. Read our post on relationship, trust and hard work. We also wrote about 6 free ways to listen to conversations happening about you and your business.
Which advice has been most helpful to you and your company?
Subscribe to our updates.