Deciding where your business needs to participate in Social Media has everything to do with your customers. And for the most part, that’s recently gotten a whole lot easier to determine. Vincenzo Cosenza has created a 2010 World Map of Social Networks.
No surprise that with 500 million global users, Facebook is an unequaled social phenomenon. Beyond that, Facebook has changed the world’s social graph and has taken hold almost universally.
Click on the map image below to enlarge it. I was most interested in what’s happening in countries around the Pacific and Asia where I’m based. The country colors are not always accurate (I had a difficult time believing that South and North Korea would be the same). I was able to locate the list that Cosenza developed to find the information most relevant to me.
Cosenza reports that Facebook is the top Social Network in French Polynesia, Australia, New Zealand, Phillipines, Guam and Thailand. That’s useful to many businesses here in Hawaii.
What about Japan, China and Vietnam? Facebook does not rank as number one yet in their countries. According to the research cited, Mixi ranks highest in Japan, QQ belongs to China and Zing is the choice in Vietnam.
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