Gain significant traction with your most valuable readers when you implement RSS on your company website.
While typically associated with Blog content, RSS on your website keeps relevant and timely content in the hands of your consumers.
RSS Defined. Real Simple Syndication automatically feeds your site’s new content and updates to subscriber emails or feed readers (like Google Reader). Your content is delivered into their hands; they do not need to remember to visit your website for updates.
RSS Subscribers are your most valuable website visitors.
Those who take the time to subscribe to your RSS feed are the most interested in you, your company and what you have to say.
Reasons for RSS Publishing.
- Facilitate your website presence, online relationships and conversations.
- Generate content that is more frequently read than email, with an “open rate” of 35% .
- Create loyal, informed readers who become knowledgeable advocates for your business.
- Disseminate valuable information directly to those who want to know.
- Improve your search engine performance organically through a frequent content stream.
- Allow subscribers to easily share your content with others and give you greater exposure.
- Track your site’s RSS performance with data analysis. Monitor subscriber numbers in email and feeds, trends, and popularity of your content.
RSS Remains a Strategic Business Advantage.
As a web publishing tool, RSS is unsurpassed in simplicity, functionality and usefulness. It offers subscribers access to your newly published and updated content, in near real-time when it’s released. I highly recommend it.